Privacy Policy

Last updated: August 8, 2026

This Privacy Policy describes how Empyre of Light (Empyre of Light LLC) collects, uses, and protects your personal information. We are committed to safeguarding your privacy and handling your data responsibly. This policy applies to all visitors and participants of our extreme driving experience courses and high-performance driving programs.

Who We Are and Our Role

We operate advanced driver training courses and track day experiences for adults aged 35-65 throughout the United States, with a primary focus in Los Angeles. As the data controller, we are responsible for determining how your personal information is collected and processed. We take this responsibility seriously and comply with applicable data protection regulations.

Information We Collect

We collect personal information through several channels to provide our services effectively. When you register for our courses, we collect your name, email address, phone number, date of birth, driving license information, and emergency contact details. We also gather vehicle information, including make, model, and license plate number, for course preparation and safety purposes.

Our website automatically collects certain technical information when you visit. This includes your IP address, browser type, operating system, pages visited, time spent on our site, and referring URLs. We use cookies and similar tracking technologies to enhance your browsing experience and analyze site usage patterns.

Legal Basis for Processing

We process your personal information based on several legal foundations. We rely on your explicit consent when you sign up for our courses and when you allow us to use cookies. We also process data based on legitimate interests, such as improving our services, ensuring course safety, and preventing fraud. Additionally, we may process information to fulfill legal obligations, such as regulatory requirements and safety regulations governing motorsport activities.

How We Use Your Information

Your information enables us to deliver exceptional driving experiences. We use your personal details to confirm course enrollment, manage payments, and maintain contact throughout your training. Your driving license and health information help us ensure you meet safety requirements and can participate safely in our high-performance courses.

We analyze usage data to improve our website functionality, optimize course offerings, and personalize your experience. We may contact you with course updates, special offers, and information about advanced training opportunities. Your feedback and course performance data help us refine our instructional techniques and safety protocols.

Data Retention

We maintain your personal information only as long as necessary to provide our services and fulfill legal obligations. Course registration and participant records are retained for 36 months following your final course attendance to ensure we can address any follow-up inquiries and maintain safety documentation. Payment and billing records are kept for 48 months to comply with accounting and tax requirements.

Website analytics and cookie data are retained for 12 months after collection. Server logs containing IP addresses and technical information are maintained for 12 months for security and troubleshooting purposes. If you request account deletion, we remove your personal information within 30 days, except where legal obligations require longer retention periods.

Your Privacy Rights

You have important rights regarding your personal information. You may request access to all data we hold about you and receive a copy in a portable format. You can correct inaccurate information and request deletion of your personal data, subject to legal retention requirements. You have the right to restrict how we process your information and to object to certain processing activities.

You can withdraw consent for marketing communications at any time by using the unsubscribe option in our emails or contacting us directly. You have the right to lodge a complaint with your local data protection authority if you believe we have violated your privacy rights. We will respond to all data requests within 30 days of receipt.

Cookies and Tracking Technologies

We use cookies to enhance your website experience and gather analytics about how visitors interact with our content. Essential cookies are necessary for site functionality and security. Performance cookies help us understand user behavior and optimize our digital presence. Marketing cookies allow us to deliver relevant information about our courses and services.

You can manage cookie preferences through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being set. However, blocking cookies may limit your ability to fully access our website features. We do not use cookies to track your activity across other websites.

Data Security

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. Our website uses industry-standard SSL encryption for all data transmission. We maintain secure databases with restricted access, and our staff receives regular training on data protection practices.

While we employ robust security protocols, no method of transmission over the internet is entirely secure. We encourage you to use strong passwords and secure internet connections when accessing your account information. We are committed to promptly notifying you of any security incidents that may affect your personal data.

Third-Party Information Sharing

We do not sell or share your personal information to third parties. We may share essential information with service providers who assist us in delivering our courses and managing our operations, such as liability coverage providers, payment processors, and venue management companies. These partners are bound by strict confidentiality agreements and are permitted to use your information only for purposes necessary to provide services to us.

We may disclose information when required by law enforcement or regulatory authorities. We may also share aggregate, anonymized data for statistical analysis and improving our services. Any third-party sharing is conducted with appropriate data protection safeguards in place.

Children and Minors

Our driving courses are specifically designed for adults aged 35-65 and do not knowingly collect information from individuals under 18 years of age. We do not intentionally solicit or accept registrations from minors. If we discover that a minor has provided personal information, we will promptly delete such information and notify the parent or guardian.

International Data Transfers

We operate primarily within the United States and store your information on secure servers located domestically. If we transfer personal information across state lines or internationally, we implement appropriate safeguards to ensure your data receives equivalent protection under applicable privacy laws.

Policy Updates and Changes

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, and other factors. We will notify you of material changes by updating the "Last updated" date at the top of this page. Your continued use of our services following such changes constitutes your acceptance of the revised Privacy Policy.